STREETFIRE BLOG

Wednesday, July 19, 2006

WTF Wednesday: Chevy's deceptive advertising

Today's "WTF??" award goes to Chevrolet and their new 0% financing for 72 months program. Right now I'm trying to find a new SUV for my wife and the Trailblazer SS is high on the list ... (well my list, not her's) ... Based purely on the fun to drive factor. So when I saw that Chevy was running 0% the first thing I did was check the Trailblazer SS. Now I'm not some casual shopper, I know what a Trailblazer SS looks like, and they have very clearly labeled their special offer with the picture of a Trailblazer SS. Only the fine print says "excluding SS".

Are you fisting me? Why would you show a picture of the SS next to the special offer if it was specifically excluded? This leads me to one of two conclusions. Either:
  1. Chevy intentional did this to get people like me into the showroom only to later find out "oops your bad" for not reading...Or....
  2. Chevy's didn't know in which case I seriously doubt the credibility of anything else I see on their web site, since their designers chose a picture of the car that was excluded.
*sigh*....Oh well... Comment if you'd like here.