I'm not a big fan of the current 7 series, primarily because it isn't as athletic looking as the car it replaced. Much of that look comes from the long and low stance which I guess BMW decided to cede to Jaguar. So as soon as BMW stepped toward the Mercedes S-Class, Mercedes stepped in with the CLS. Porsche is moving in with the Panamera, and even Maserati and Aston Martin are looking for a piece. So here is BMW's answer for a move back into this sector. Commentary provided by the Director of BMW design.
My Take? the interior is absolutely incredible. BMW needs to stop the assembly line right now and put this interior into SOMETHING they make. The rest of the car is very Maserati meets Aston Martin Rapide....but that is like saying like a girl is a cross between Angelina Jolie and Kate Beckinsale. The front doesn't really do it for me, but the rest of the car is spot on, and that interior?....wow......
[
Video of Side Views]
[
Video of Rear Views]
[
Video of Interior]
[
Video of Front Views]
[
Commentary, About the concept]
[
Commentary, Reasons for building]
[
Commentary, On the Interior]
[
Commentary, On the Materials Used]
[
Commentary, Production Possibilities]
Labels: BMW, Car News, Concept